NYC Cyclists wanted to compete against Cyclists from San Francisco

RadioShack Brand Launch Event and Lance Armstrong Foundation Participation

Overview

RadioShack will host a Netogether, a brand launch event happening in New York (Times Square) and San Francisco (Justin Herman Plaza) on August 6-8, 2009. Imagine, for three days, two larger-than-life (11’ x 17’) notebooks with always-on webcams and huge (7’ x 13’) screens connecting the coastal cities with live video and audio exchanges. Everyone in the country can join in via the web, as there will be live streaming video capturing all the sights, sounds and entertainment.

Throughout the event, the two gigantic notebooks will provide a forum for entertaining ways to connect with others that are 3,000 miles away. With a mix of performers and participants on opposite coasts, there will be live music, entertainers, games, and real-time connections with loved ones during the course of three days of wall-to-wall connectivity.

RadioShack is proud to partner with Lance Armstrong in the formation of his new cycling team and to help raise awareness and funding for the fight against cancer through the Lance Armstrong Foundation and LIVESTRONG. This event is going to generate a lot of national attention and RadioShack welcomes the participation of the Lance Armstrong Foundation as a great way to extend the news of Lance’s new team and rally support for LIVESTRONG.

LIVESTRONG BIKE-OFF

WHO: RadioShack and the Lance Armstrong Foundation

WHAT: LIVESTRONG cyclists and supporters in New York City and San Francisco to compete in one-hour bike-off competition against participants from the other city. For each mile completed, RadioShack will donate funds to the Lance Armstrong Foundation. The city that completes the most miles during the hour will receive an additional donation on that team’s behalf to LAF from RadioShack. (Goal of raising $50K in one hour based on an individual goal of 20 miles per hour.)

WHERE: New York City’s Military Island located in Times Square

San Francisco’s Justin Herman Plaza located on the Embarcadero

WHEN: Saturday, August 8, 2009

New York City San Francisco

1 p.m. ET 10 a.m. PT

(call time TBD, most likely 30min-1hr prior to start for bike setup, check-in)

*RadioShack’s Netogether event will begin on Thursday, August 6 and continue through Saturday, August 8, and will take place simultaneously in both cities.

People throughout the country can watch all activities and entertainment including the LIVESTRONG Bike-Off streamed live at www.radioshack.com/theshack.

WHY: Opportunity for you to participate in RadioShack’s national rebranding launch event and raise awareness and funding for the fight against cancer through the Lance Armstrong Foundation and LIVESTRONG.

NEEDED: 10 cyclists who can participate for one-hour in a New York versus San Francisco cycling competition. Cyclists will be provided a LIVESTRONG Challenge jersey but will need to bring their own bike (and if possible a trainer to ride on and bike computer to measure miles ridden).